As you can see I have developed a new method to shake off jet lag. I really did though, stay up as late as you can then wake up as early as you can then MAGIC TIME!!! You will feel like a million bucks. Something like that...My first day had been quite adventures. Stockholm is a really nice city, BEAUTIFUL. I'm staying in a area called Drejagatan. Kinda like the Gramercy(NYC) of Stockholm. The view is amazing due to its location is right off a river. We'll get back to that later though.
As I got here, slept, ate, then went to the Nike showroom. Shouts to everybody at A.W.B. SUPER NICE!!!
THANKS FOR THE GOODS!!!
Swedish artist(?) sorry my notes are in my bag. Here are some holiday goodies from Nike (I) these should be coming out during holiday season. Nice play on last year rerelease of the Nike 91'Structure Triax
I kinda like these blazers. They remind me of Pendleton's new line at Opening Ceremony. (Side Note: Pendleton JP may be my new favorite line for 2008 especially Fall. It's ridiculous) If you haven't visited Opening Ceremony recently they are doing something really special. Opening Ceremony has transformed into a rather cool concept store, NY vs Japan. So now O.P. carries a wide array of Japanese brands like my lover Comme des Garcon "PLAY", GRN(WOW!!!), Pendleton JAPAN to name a few. Don't buy the Montana jacket from Pendleton because I'm getting it when I get back.Definitely learning tons about the international market. I have showroom meetings and tons of other stuff to feel you in on. Definitely will be showcasing some of the best of Scandinivan fashion and those individual who are making the mark.
This is Fredrik...
Super nice guy and also a sales & PR rep at A.W.B.(I will explain A.W.B. later during press days here)
Fredrik also has a clothing brand called UNIFORMS FOR THE DEDICATED. (Side note: U.F.T.D crew really into the arts peep the website, rather nice!!) U.F.T.D is a concept driven brand in there 2nd season of production. There debut season was held to high acclaim as they took home the covenanted "Rookie of the Year" award at the Swedish Fashion Council annual review.
First thing I notice about scandinavian brands was there attention to tailoring and craftmenship. Definitely on another level. Young brands even produce at rates that most USA brands could take up to 5 years to get to. Even in U.T.F.D. case, they were unable to produce locally due to they had outgrown the production market. Meaning sizeable amount of SKUs again this is only there 2nd season in production. Look at U.F.T.D's wax canvas jacket; purple tartan inside lining(also quilt stitch),duffle accents, back 4 inch ykk zip for movement and ladies & gentlemen the fit is like bbq on a hot summer day. I also like this white button up. Looks almost sailor/navy(3.1-ish) inspired shirt.
I love detailing maybe thats why I hold Wood Wood so high in regards. U.F.T.D. follow suit taking regular pieces and making them there own. I like the button contrast alot!! Their graphic program is not half bad either. Small but it complements the cut&sew very well.
U.F.T.D has has another line, TEAM MANWHORE geared more towards the core snowboarding industry. Focused graphic program with some nice cut&sew too.
I have tons more to share as this weekend I did a lot. I have to run but hopefully be back later today to share the rest.
Oh yea shouts to Vice Sweden/Stockholm camp. I don't want to misspell your name(Maltildas?) but I had a super nice time. Appreciate the drinks and hospitality.. Maltildas(?) put me on to a new music site that is so awesome, Spotify. It's pretty dope like imeem to a new level. Check it out but it's beta so you need a invite to fully play. I might get a few for JDS/SAS trivia question prize later this week.
ola.. .
