Store Shouts!!

I thought it was impossible to love A.P.C. much more but now A.P.C. proved me wrong when they opened the surplus store in Williamsburg, Brooklyn last year. Now we all can grab any items from previous seasons for a reduced price(up to %50 off) Thank You!!! (New jeans and the french vintage military wear too at regular price)
A.P.C. is a very personal brand for me. I look at brands like I would look at prospective friend; I need there to be more than what meets the eye. A.P.C. was one of the brands that helped me get away from "billboarding" and understanding what quality clothing was about. Quality doesn't have to necessarily scream their logo all over one's body but precise cuts, thoughtful measurements, and tasteful branding. Danish creative designer Jean Touitou created french minimalist label APC or "Atelier de Production et de Creation" in 1988. A.P.C. has shrugged off early label "French Gap" while producing a consistently chic designer brand with a quasi-cult feeling.(Many forget that initially A.P.C. was only available at flagships locations like Paris, New York City, London, and Tokyo). Around 2001, A.P.C. began the process of opening distribution and selling to the bigger chains like Barney's and Bergdorf Goodman).
Personally am a huge fan of their jeans which have been the only jeans besides 501's and Ktsubi/Tsubi that had that instant great feel. I used to love levis 501 and vintage orange tabs(1970's era only) as a youngster. Understanding the first pair of new standards I tried on I knew it was a new era in denim for me. Honestly have no problem with buying 5 pair of the same jean and thats the beauty behind A.P.C. jeans. Depending on what you do and how you wear them, each pair will come out differently.


A.P.C. Surplus
33 Grand Street
Brooklyn, NY 11211
tel. 1 347 381 3193