Sneakers N Stuff
Åsögatan 124
Stockholm Sweden
This was the very first store I was told to visit if I was interested in buying some quality sneakers. Johan(A.W.B., also former owner of Beneath) showed me a pair of Fragment Nike classic he just purchased from SNS. Lead me to believe I would be spending a lot of time inside this store. I was right..
Sneakers N Stuff has been running its operations in Solderman section of Stockholm since 1999. Created from an idea to save money on foreign trips, SNS owners sneaker enthusiatics Erik Börjesson and Peter Jansson have since molded the idea into a staple store in Stockholm. The concept behind the creation of SNS came from Erik and Peter during their regular shopping outing to the USA. Occasionally they would take a few orders on stuff to even out the finances for the trip. The duo notice each time they would travel back to NYC or LA they would get more and more orders for specific styles unfamiliar to Scandinavia shoe stores.
From this notion they decided to bring their shoe taste permanently to Stockholm in the form of Sneakers N Stuff. Being true sneakerheads, they have made some valuable decisions and from what I heard has shaped of a lot of the shoe history in Stockholm. The Nike Air Force 1 was a huge success for Sweden & SNS, as they have been credited for the introduction in Scandinavia.
Most stores I visited in Stockholm were rather nice and SNS store didn't disappoint in that area. SNS has a rather laid back, kinda comfy feel. Reminds me a lot my aunts "Great Room" with big grand chairs and rustic looking mirrors. The store is really long as you can see from the image above they have there own cafe inside SNS. Along with the cafe Nike Sportswear division has invested some hefty dollars in building their own room inside Sneakers N Stuff.
As for the clothing, most Swedish men's store stock quality denim nothing different here brands like Levis XX, Denin Denom, etc and for tops they carry a wide array of hard to find NYC items like Alife x Penfield collaboration, Fragment, as well as Swedish brands like WESC.
Their shoe game is matched by few. I was told a few months before I got there, SNS was given the almight "Tier 0" account so they were stocking some of the finest in Nike shoe apparel. They had the DQM dunks, Fragment Classics, and whole lot of other stuff. I haven't been as excited in one sitting for shoes in a while.
I won't bore you with every purchase but i had to grab these classics. The Fragment Nike classics.. Also..
While I in Sweden I had the honor to attend the SNS shoe release party with Adidas. The party was for the final installment release of Adidas aZX collaboration. That night (Oct.18) Sneakers N Stuff released a pair along with the likes of DQM, A.R.C, Sneakers N Stuff, Crooked Tongues, Undefeated, VA, & Wood Wood to name a few. I don't know a lot about this Adidas collaboration(except the Neighborhood shoes were dope) but this video may fill you in a bit..
