Artistic Tile
38 West 21st Street
New York, NY 10010
It was 1987, and the luxury tile industry was a fledgling. There were a handful of suppliers manufacturing, importing and distributing luxury tile and stone, and virtually no showroom was accessible to the homeowner without a professional designer. Nancy Epstein(Founder and CEO, Artistic Tile) outfitted her showroom with the customary "concept-boards", swatches of various tile combinations and configurations mounted on small boards to illustrate design ideas. But when, in 1989, she took advantage of the showroom's working bath to show tile in an entire room setting, she quickly sold out of the featured tile. Nancy instantly identified the kernel of a merchandising concept that would eventually revolutionize tile showroom design – lifestyle vignettes.
"People were obviously more inspired by the large display, they could really visualize the tile in their own environment." By 1990, she had installed several floor-to-ceiling, room-style displays, the first showroom presentation of its kind in America. Today, Nancy's vignette-style displays are an industry standard.
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